In today’s business world, it is more important than ever to have a steady flow of leads coming in. However, many businesses are finding that only a small percentage of those leads actually turn into sales. This can be extremely frustrating and costly for businesses.
There are several reasons why so many leads never turn into sales. Often, the leads are not qualified or they are not interested in what the business has to offer. In some cases, the lead generation process is not effective or efficient enough. And finally, the sales process may not be effective at converting leads into customers.
There are steps that businesses can take to improve their lead conversion rate. The first step is to make sure that they are generating quality leads. The second step is to make sure that the sales process is effective in converting those leads into customers.
What is Lead Nurturing?
Lead nurturing is a process of building relationships with potential customers who have shown some interest in your product or service. The purpose of lead nurturing is to educate leads about your product or service and to slowly guide them through the buying process until they are ready to buy. There are many different ways to nurture leads, but the most important thing is to keep track of what works and what doesn’t. For example, A lead scoring system is a method of assigning value to leads. These systems allow the salesperson to determine which leads are most likely to convert into customers and which leads need further attention. 
A lead nurturing strategy should be tailored to the individual company and its products or services.
It is interesting to note that lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. Nurtured leads also produce on average 20% more sales opportunities than unnurtured leads.
What are the top content types for lead nurturing?
- Whitepapers- 83%
- E-books- 71%
- On-demand webinars- 63%
- Thought Leadership- 41%
- Interactive content- 32%
- Video- 22%
- Infographic- 22%
The most effective online channels for lead nurturing in 2022
- Website
- Social Media
- Blog
- Events
- Search
- Mobile
If you need help with improving your lead generation campaigns or need a hand with lead nurturing, get in touch with me.
Brilliant piece. Thank you!
Thank you for the kind words, Jo.