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Digital marketing blog: what I'm learning about ads, CRMs and growth
Practical posts from a digital marketer in India, mostly on Meta and Google Ads. Written from campaigns I've run, not rewritten from press releases.
Featured · Meta
Creative is the New Targeting: How Meta's AI Chooses Your Audience
Meta now decides who sees your ad largely from the ad itself. What that changes about how you brief, make and test creatives.
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Digital Marketing
ChatGPT Ads: The Complete Guide for Businesses in India, the UAE and Australia (2026)
CRMWhatsApp Business API for Real Estate: Faster Follow-Up, More Site Visits
Meta AdsHow to Set Up the Meta Conversions API on WordPress
Meta AdsFacebook Business Page Hacked? Recovery Steps That Actually Work
Meta AdsMeta Ad Account Restricted? How to Fix It and Get Your Ads Running Again
Meta AdsHow Much Do Facebook Ads Cost in India? A Practical Guide to Budgets
Meta AdsMeta Ads Cost per Lead for Real Estate in India: What Drives It and How to Lower It
Meta AdsFake Facebook Business Invites; How Scammers Steal Your Page and Ad Accounts
Google AdsThe Future of Google Search Ads: What Businesses Need to Know in 2025
Meta AdsThe Complete Creative Playbook: Making Meta Ads That Convert in Kerala 2025
Meta AdsMeta Ad Creative Testing: Scientific Strategies for 2025
Digital MarketingWhat are the seven types of digital marketing, and which company can help you with all of these?
Digital MarketingHow to Boost Your Revenue with Conversion Rate Optimization (CRO)
Meta AdsSkyline Wings, at Mele Chovva, Kannur. Latest Meta Ad Creatives from Skyline Builders.
Meta AdsWords to Avoid in Meta Ads: 60 Terms That Can Get Ads Rejected
Meta AdsHow to Improve Meta Ads Performance: 9 Strategies to Try
Digital Marketing20 Essential SEO Questions to Ask Your Developer Before Launching a Website
Meta AdsHow to Scale Your Winning Facebook Ad Campaign Without Losing Momentum?
Case StudyCase Study: Skyline Builders’ Video Ad Campaign in Premium Theatres
Digital MarketingGoogle and Robot Writers; The Future?
Meta AdsHow to Give Someone Access to Meta Business Manager
Meta AdsHow to Gain Access to a Facebook Page in a Restricted Business Manager Account
Meta AdsMeta Ad Sizes 2026: Facebook and Instagram Ad Dimensions
ToolsTransferring my domain from Hostgator to Hostinger
Digital MarketingHow to Use ChatGPT for Real Estate Marketing
Digital MarketingThe Marketing Evolution: How To Survive In The Digital Age?
Case StudyGoogle Business Profile Suspended? How to Get It Reinstated
Case StudyStarting an E-commerce Business in 2022; A Case Study
CRMHere is why 80% of new leads do not translate to sales!
Digital MarketingHow to use Cohorts in Marketing?
Digital MarketingThe 4 best ways to get started with content marketing
MoneyA Brief History of Crypto
Digital MarketingHow to Learn Digital Marketing? It’s Easier than you think!
Meta AdsCreating a Facebook Sales Funnel in 2022- Part 1/2
ResourcesEmail Newsletter- Lockdown Edition May 2021
Meta AdsHow to run Facebook Ads on a specific time during a day? A Guide to Ad Scheduling on Facebook
Book ReviewThe 5AM Club- Robin Sharma
Book ReviewThe 4-hour work week- Tim Ferris
TravelSt. Francis Church
TravelMattancherry Palace (Dutch Palace)
TravelFort Kochi; it’s beauty, culture and history
TravelTriveni Sangam; Allahabad
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