A Facebook Funnel helps in guiding people through different stages of your marketing funnel using Facebook ads — from no awareness to awareness, from interest to desire, and from a desire to conversion. Creating a Facebook Funnel for your business might seem to be very complicated and difficult. Before building a funnel on Facebook, here are some things you should know.
Three kinds of Audiences
- Core Audiences; Selecting Manually based on the options available like age, location and interests
- Custom Audiences; Upload your contact list to connect with your customers on Facebook.
- Lookalike Audience; Use your customer information to find people similar to them on Facebook
Different Sources in Custom Audiences
- Our own sources
- Website
- Customer List
- App Activity
- Offline Activity
- Facebook Sources
- Video
- Instagram Business Profile
- Lead Form
- Events
- Instant Experience
- Facebook Page
Top of the funnel
- Facebook Page
- Instagram Business Profile
- Instant Experience
Middle of the Funnel
- Video
- Website
- Website Home Page
- Website Specific Pages
Bottom of the funnel
- People who have visited the conversion landing page
- Existing customer list
⬇️ Tripwire (An attractive content)
⬇️ Landing Page (Educating Customers)
⬇️ Video Testimonial to build trust
😍 Conversion Action (Another Landing Page)