Creating a Facebook Sales Funnel in 2022- Part 1/2

Facebook Funnels

A Facebook Funnel helps in guiding people through different stages of your marketing funnel using Facebook ads — from no awareness to awareness, from interest to desire, and from a desire to conversion. Creating a Facebook Funnel for your business might seem to be very complicated and difficult. Before building a funnel on Facebook, here are some things you should know.

Three kinds of Audiences

  • Core Audiences; Selecting Manually based on the options available like age, location and interests
  • Custom Audiences; Upload your contact list to connect with your customers on Facebook.
  • Lookalike Audience; Use your customer information to find people similar to them on Facebook

Different Sources in Custom Audiences

  • Our own sources
    • Website
    • Customer List
    • App Activity
    • Offline Activity
  • Facebook Sources
    • Video
    • Instagram Business Profile
    • Lead Form
    • Events
    • Instant Experience
    • Facebook Page

Top of the funnel

  • Facebook Page
  • Instagram Business Profile
  • Instant Experience

Middle of the Funnel

  • Video
  • Website
  • Website Home Page
  • Website Specific Pages

Bottom of the funnel

  • People who have visited the conversion landing page
  • Existing customer list

⬇️ Tripwire (An attractive content)

⬇️ Landing Page (Educating Customers)

⬇️ Video Testimonial to build trust

😍 Conversion Action (Another Landing Page)

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