Meta Ad Formats and Sizes 2023

If you’re looking to advertise on Facebook, it’s important to know the various ad specs and sizes available to you. This will ensure that your ads look great and are optimized for maximum engagement and performance. Here’s everything you need to know about Facebook ad specs and sizes.

1. Facebook Ad Formats

Facebook offers several ad formats to choose from, including:

  • Image ads: These ads consist of a single image or a carousel of images. The recommended image size is 1,200 x 628 pixels, with a minimum width of 600 pixels.

  • Video ads: These ads can be in the form of a single video or a carousel of videos. The recommended video resolution is 1080p, with a minimum resolution of 720p.
  • Carousel ads: These ads allow you to showcase multiple images or videos within a single ad. The recommended image size is 1,080 x 1,080 pixels, with a maximum of 10 cards in the carousel.
  • Collection ads: These ads feature a primary video or image, along with four smaller images below it. The recommended image size is 1,200 x 628 pixels.
  • Instant Experience ads: These ads are designed to provide an immersive, full-screen experience for users. The recommended image size is 1,080 x 1,920 pixels.

2. Facebook Ad Sizes

In addition to the recommended sizes for each ad format, Facebook also has specific size requirements for ads that appear in different placements. Here are the recommended ad sizes for each placement:

  • News Feed ads: Recommended size is 1,200 x 628 pixels.
  • Right Column ads: Recommended size is 254 x 133 pixels.
  • Marketplace ads: Recommended size is 1,200 x 628 pixels.
  • Stories ads: Recommended size is 1,080 x 1,920 pixels.
  • In-Stream ads: Recommended size is 1,080 x 1,080 pixels.

3. Facebook Ad Text Guidelines

Facebook has guidelines for the amount of text you can include in your ads. While there are no strict character limits, Facebook recommends keeping the text to 125 characters or less.

4. Facebook Ad Image Guidelines

In addition to size requirements, Facebook also has guidelines for the images used in ads. These include:

  • Images should be high-quality and relevant to the ad.
  • Images should not be overly text-heavy.
  • Images should not contain nudity or suggestive content.
  • Images should not contain misleading or deceptive elements.

By following these guidelines, you can create ads that are visually appealing, engaging, and effective in driving conversions and achieving your marketing goals.

In conclusion, understanding Facebook ad specs and sizes is crucial for creating effective ads that look great and perform well. By following the recommended sizes and guidelines, you can optimize your ads for maximum engagement and achieve your marketing objectives on Facebook.

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