Quick answer: the best Meta ads image size in 2026 is 1080 x 1350 pixels (4:5) for Facebook and Instagram feeds and 1080 x 1920 pixels (9:16) for Stories and Reels. Use 1080 x 1080 (1:1) for carousels and Marketplace, and 1200 x 628 (1.91:1) for link ads.
If you advertise on Facebook and Instagram, using the right ad sizes keeps your ads sharp, uncropped and ready for every placement. Here is a quick reference to Meta ad sizes in 2026, followed by the details for each format.
Meta ad sizes at a glance
| Placement | Recommended size | Aspect ratio |
|---|---|---|
| Facebook and Instagram feed (image) | 1080 x 1350 px | 4:5 |
| Feed (square image) | 1080 x 1080 px | 1:1 |
| Stories and Reels | 1080 x 1920 px | 9:16 |
| Carousel cards | 1080 x 1080 px | 1:1 |
| Link ads and right column | 1200 x 628 px | 1.91:1 |
| Marketplace and search results | 1080 x 1080 px | 1:1 |
| In-stream video | 1920 x 1080 px | 16:9 |
If you only make two versions of each ad, make a 4:5 (or 1:1) version for feeds and a 9:16 version for Stories and Reels. Together they cover almost every placement.
1. Meta ad formats
- Image ads: a single image. Use 1080 x 1350 px (4:5) for feeds and keep important text away from the edges.
- Video ads: upload at least 1080p where possible. Vertical 9:16 video works across Stories and Reels; 4:5 works best in feeds.
- Carousel ads: up to 10 images or videos in one ad, each 1080 x 1080 px (1:1).
- Collection ads: a cover image or video with product images below, opening an Instant Experience.
- Instant Experience: a full-screen mobile experience. Use 1080 x 1920 px images.
2. Ad sizes by placement
- Feeds: 1080 x 1350 px (4:5) or 1080 x 1080 px (1:1).
- Stories and Reels: 1080 x 1920 px (9:16). Leave roughly the top and bottom 14% free of text and logos, where the profile name and buttons appear.
- Right column: 1080 x 1080 px (1:1) works best now; 1.91:1 images are also supported.
- Marketplace and search results: 1080 x 1080 px (1:1).
- In-stream video: 16:9 for horizontal videos, or 1:1.
3. Meta ad text guidelines
- Primary text: about 125 characters show before “See more”.
- Headline: about 40 characters; shorter is safer on mobile.
- Description: about 30 characters, and not shown in every placement.
Meta no longer rejects images for having too much text, but text-heavy images usually reach fewer people.
4. Meta ad image guidelines
- Use high-quality images that are relevant to the ad.
- Keep text on images short.
- Avoid nudity, suggestive content and misleading elements.
- Check your words too: see my list of words to avoid in Meta ads.
Meta updates its specs from time to time, so check the Meta Ads Guide before a big launch. By following these sizes and guidelines, you can create ads that look right everywhere they appear. Need help with your campaigns? Talk to a Facebook Ads specialist.
Frequently asked questions
What is the best image size for Meta ads?
For feeds, use 1080 x 1350 pixels (4:5 aspect ratio). It takes up more of the screen on mobile than a square image. For Stories and Reels, use 1080 x 1920 pixels (9:16).
What size are Instagram Stories and Reels ads?
1080 x 1920 pixels, a 9:16 vertical ratio. Keep text and logos away from roughly the top and bottom 14% of the image, where the profile name and buttons appear.
Can I use one image size for every Meta placement?
A 1:1 square (1080 x 1080) works almost everywhere, but you get better results by uploading a 4:5 version for feeds and a 9:16 version for Stories and Reels. Meta lets you add both to the same ad.
What are the text limits for Meta ads?
About 125 characters of primary text show before “See more”, headlines work best under 40 characters, and descriptions under 30 characters.
Does Meta still have the 20% text rule on ad images?
No. Meta removed the 20% text rule, but images with a lot of text still tend to reach fewer people, so keep text on images short.
Free audit: Want me to look at your account with you? Apply for a free Meta Ads audit on Google Meet. I take only two a week.
New: ChatGPT now shows ads, and businesses in India, the UAE and Australia can run them. If you want to test them, talk to a ChatGPT ads expert.
