Creating effective Meta ads involves more than just crafting compelling messages; it also requires careful attention to the words and phrases you use. Certain words can trigger ad rejections or limit the reach of your campaign due to Meta’s advertising policies. To help you navigate these guidelines, here is a list of 68 words you should avoid in your Meta ads. Being mindful of these terms can increase your chances of ad approval and improve the performance of your campaigns.
Here is a list of words, if you have found any other words, make sure to add them as comments.
1. MLM (Multi-Level Marketing)
2. Bankruptcy
3. Fat
4. Fraud
5. Confirmed case
6. Gender identification
7. Explosives
8. Illegal drugs
9. Easy money
10. Stress
11. Loan sharks
12. Pandemic
13. Quick cash
14. Corona
15. Illegal
16. Sex minorities
17. Positive case
18. Anxiety
19. Deceptive
20. Social distance
21. Earn
22. Guns
23. Ammunition
24. Casino
25. Dangerous
26. Forbidden
27. Facebook (in certain contexts)
28. Race
29. High-risk investment
30. Shock
31. Your
32. Feminism
33. Diet
34. Misleading
35. Disease
36. Profanity
37. Age
38. Intimate
39. Scam
40. Work from home
41. Vaporizers
42. Copyright
43. Fraud
44. Overnight success
45. Cure
46. Politics
47. Depression
48. Conspiracy theories
49. Betting
50. Copyright
51. Get rich quick
52. Positive case
53. Cigarettes
54. Guns
55. Steroids
56. Debt relief
57. Betting
58. Sexual
59. Quick cash
60. Infection
61. Aggressive
62. Weight loss
63. Shock
64. STOP
65. Religion
66. Forbidden
67. Pyramid scheme
68. Body positivity