Education Marketing Specialist for Australia
I run Google and Meta advertising for Australian universities, colleges, RTOs and English language schools, remotely from Kochi. Campaigns are built around your courses and intakes, leads go straight to your admissions team, and you get weekly reporting on enquiries, applications and enrolments.
10+ years
In digital marketing
₹25 Cr+
Ad spend managed
3 markets
India, the UAE and Australia
Australian Study Experts: education campaigns from ad to enrolment
I have worked on education marketing alongside Australian universities, including the Australian Study Experts campaign for Abe Services, which promotes study in Australia to students in India.
That work covers the full journey: ad creative, Meta and Google campaigns, lead forms that capture course and intake details, and follow-up through a CRM so counsellors can act quickly.
Student recruitment campaigns for Australian education providers
Course and intake planning
Campaigns planned around your intake calendar, so budget rises before each start date and every course has its own audience, message and target cost per enquiry.
Google Search for course searches
Search campaigns for the courses people type into Google, by subject, level and city, with negative keywords that filter out job seekers and free-course hunters.
Meta and YouTube for demand
Facebook, Instagram and YouTube ads that reach career changers, school leavers and parents before they start searching, with creative tested every week.
Lead forms that qualify
Forms that ask about course, intake, study mode and eligibility, so admissions staff call the right people first.
CRM and follow-up
Leads sent straight to your CRM with instant email or WhatsApp replies, and reporting that follows each lead from enquiry to application to enrolment.
Compliant advertising
Your provider name, RTO code, CRICOS code and full course titles placed correctly in ads and landing pages, with no promises about jobs, visas or outcomes.
Remote, but never out of touch
India is four and a half to five and a half hours behind the east coast of Australia, so my working day covers your afternoon and evening. I check campaigns every working day, meet your marketing and admissions teams at times that suit you, and send a report every week.
Education providers I work with
Universities
Undergraduate, postgraduate and short-course campaigns for domestic and international students.
Private colleges
Higher education and vocational colleges that need steady enquiries for every intake.
RTOs
Registered training organisations promoting qualifications, skill sets and short courses, with RTO codes and course titles shown correctly.
English language schools
ELICOS and English test preparation providers recruiting students in Australia and overseas.
Independent schools
Open day, enrolment and international student campaigns for independent and boarding schools.
Education agents
Agencies recruiting students for Australian institutions, with lead generation in India and ads that follow each provider's rules.
Education marketing in Australia: common questions
Which works better for student recruitment, Google or Meta?
Both, for different jobs. Google Search catches people already looking for a course, and Meta and YouTube reach people who have not started searching yet. Most providers get the lowest cost per enrolment by running both.
Do you include RTO and CRICOS codes in ads?
Yes. Your registered name, RTO code, CRICOS provider code and full course titles go into ad creative and landing pages where the rules expect them. Your compliance team signs off the final wording.
Can you recruit international students from India?
Yes. I am based in Kerala, India, so I know how Indian students and their parents choose a course and a country, and I run campaigns in English and Indian languages.
Who owns the ad accounts and the leads?
You do. Your ad accounts, pixel, CRM and every lead stay in your name, and you can remove my access at any time.
How much should an education provider spend on ads?
It depends on the course, the market and how many places you need to fill. After a free call I recommend a test budget for one or two courses, then we scale what produces applications.
Book an appointmentDo you work with agencies that serve education clients?
Yes. I offer white-label Google and Meta ads management, so agencies can deliver campaigns to their education clients under their own brand.
Google Ads for AustraliaTalk to an education marketing specialist
Tell me about your courses, intakes and enrolment targets, and I'll show you how I would run your campaigns.