International Student Recruitment Marketing
I help Australian universities, colleges and English schools recruit international students from India. I am based in Kerala, so I know how Indian students and their parents choose a course and a country, and I run the Meta and Google campaigns, lead forms and follow-up that turn interest into applications.
10+ years
In digital marketing
₹25 Cr+
Ad spend managed
3 markets
India, the UAE and Australia
Australian Study Experts: promoting study in Australia to Indian students
I have worked on education marketing alongside Australian universities, including the Australian Study Experts campaign for Abe Services, which promotes study in Australia to students in India.
That work covers the full journey: ad creative, Meta and Google campaigns, lead forms that capture course and intake details, and follow-up through a CRM so counsellors can act quickly.
How I recruit students from India for Australian institutions
Market and course research
Which Indian states, cities and student profiles suit each course, what competing institutions promise, and what students search for before they apply.
Meta and Instagram campaigns
Reels, carousels and lead forms in English and Indian languages, aimed at students and at the parents who often pay.
Google and YouTube
Search campaigns for study-in-Australia and course searches, plus YouTube for campus, city and graduate stories.
Qualifying lead forms
Questions on course, intake, academic scores, English test and budget, so your team spends its time on students who can enrol.
WhatsApp and CRM follow-up
Indian students expect fast replies on WhatsApp. Leads reach your CRM with an instant reply and reminders for counsellors.
Clear source reporting
If you also recruit through agents, reports show which enquiries came from your own ads, so you know what each channel really costs.
Close to your student market
I work from Kochi, in one of India's busiest study-abroad regions, four and a half to five and a half hours behind the east coast of Australia. My day overlaps your afternoon, so we can talk while your campaigns are running in India.
Institutions I recruit for
Universities
Undergraduate and postgraduate programs for Indian students, with campaigns timed to your main intakes.
Private colleges
CRICOS-registered higher education and vocational colleges that need a steady flow of international enquiries.
English language schools
ELICOS courses and pathway programs for students who need to improve their English first.
Foundation and pathway programs
Foundation and diploma pathways into university, marketed to students and parents together.
RTOs
Vocational courses for international students, with your CRICOS and RTO codes shown correctly.
Education agents
Agencies in India and Australia that need more qualified student enquiries for their partner institutions.
Recruiting Indian students: common questions
Why recruit students from India with paid ads?
India is one of the largest sources of international students for Australia. Ads let you reach students directly, build your brand before they meet an agent, and see exactly what each enquiry costs.
Do you include the CRICOS code in ads?
Yes. Your registered provider name and CRICOS code appear in ad creative, lead forms and landing pages, and claims about work rights, visas or jobs are left out unless your compliance team approves them.
Can ads run in Indian languages?
Yes. Ads can run in Malayalam, Tamil, Hindi and other languages, while course details and forms stay in English.
Who owns the ad accounts and the leads?
You do. Your ad accounts, pixel, CRM and every lead stay in your name, and you can remove my access at any time.
How much should we spend to recruit students from India?
It depends on the course, the intake and how many students you need. After a free call I recommend a test budget for one or two programs, then we scale what produces applications.
Book an appointmentDo you also help with domestic student recruitment?
Yes. I run Google and Meta campaigns for Australian education providers recruiting students within Australia too.
Education marketing in AustraliaTalk about recruiting students from India
Tell me about your courses, intakes and targets, and I'll show you how I would reach the right students in India.