Growth Marketing Strategist

Real estate

Skyline Builders

Role Head of Digital Marketing

Years 2022 to 2024

Channels Meta, Google, LinkedIn, offline

₹14 Cr a year in marketing, and a sales team that called back fast

Led the digital team and managed spend across Meta, Google, LinkedIn and offline media.

Set up Sell.Do so every digital enquiry was logged, assigned and followed up.

Used Google Analytics and Microsoft Clarity to find and fix the pages where visitors dropped off.

Ran video ads in premium theatres alongside digital, and launched projects such as Skyline Wings in Kannur.

Result Around ₹14 Cr a year managed, with digital enquiries answered promptly instead of waiting in an inbox.

“His ability to blend creativity with data-driven decision-making has had a significant impact on Skyline's brand visibility and lead generation.”

Raj Nandan Vice President, Skyline Builders

See the full Skyline Builders case study

Read the theatre campaign case study

Education

Abe Services

Role Chief Growth Officer

Years 2020 to now

Tools Meta, Google, Zapier, Privyr

Bringing marketing in-house for an Australian study consultancy

Josbin Itty speaking at an Abe Services event in Kochi

Australian Study Experts campaign creative for Abe Services, official representative of Australian universities

Moved campaigns in-house to close the gap between the sales team and marketing.

Connected lead forms to Privyr through Zapier, so counsellors saw new enquiries straight away.

Launched the Australian Study Experts campaign to give the brand one clear position.

Built student engagement programmes with partner universities in Australia.

Result Lower advertising costs and a steadier flow of leads. I now lead the company's marketing and expansion.

Education

Oyamed

Role Meta Ads management

Market Australia

Launch Brief to live in 1 day

Meta Ads for an Australian medical education provider, live in 1 day

Oyamed Meta ad, Both sides of the desk, featuring Dr Vinu Verghis as AMC candidate and OSCE examiner

Took Oyamed's Meta Ads from brief to live in 1 day.

Built the campaigns around International Medical Graduates preparing for the Australian Medical Council exams.

Made ad creative for every Meta placement, from feed to stories.

Led the ads with Dr Vinu Verghis, a university OSCE examiner who passed the AMC as an IMG.

Result Up and running in 1 day, from brief to live.

Visit oyamed.com

Waste management

Green Worms

Role Marketing partner, through GroBananas

Market Kochi and Thiruvananthapuram

Channels Meta, Google, LinkedIn, SEO

Cost per lead down 17%, while Meta leads more than doubled

Ran Meta lead campaigns for waste collection, tracking cost per lead, with a separate focus on Thiruvananthapuram.

Moved Google Ads from Performance Max to Search, to reach people actively looking for waste services.

Worked on SEO and the Google Business Profile, so Green Worms shows up for local waste searches.

Promoted scheduled business pick-up for dry and construction waste, the strongest ad of the month.

Result In October 2026, cost per lead fell 17% on September while Meta leads rose 128% to 576, so each lead got cheaper as volume more than doubled. Seven of eight tracked Kochi keywords also rank in the top five, and the Business Profile brought in 110 calls.

See my waste management marketing

Health and wellness

Stark Fitness and Vieroots

Role Digital marketing

Sectors Fitness, health tech

Marketing for fitness and wellness brands

I handle Meta Ads, Google Ads, local SEO and the website for Stark Fitness, a fitness brand. I also ran digital campaigns for Vieroots, a health tech company in Kochi, at Bramma IT Solutions.

See my health and wellness marketing

Retail

Abe Mart

Role Brand and marketing strategy

Scope New brand launch

Building a retail brand from the ground up

I was part of the team that designed and built Abe Mart. I'm responsible for the brand's marketing strategy, from positioning to the campaigns that bring people through the door.

Agency projects

The Hindu Home Expo and Landmark Immigration

Role Head of Digital Marketing, Bramma IT

Sectors Real estate, education, immigration

Agency accounts in real estate, education and immigration

At Bramma IT Solutions I handled The Hindu Home Expo and Landmark Immigration, and ran digital campaigns for many education consultants in Kerala.

Events

Guinness World Record speech marathon

Role Chief organiser

Year 2017

Organising a 77-hour Guinness World Record

In 2017, Dr Binu Kannanthanam broke the Guinness World Record for the longest non-stop speech marathon by speaking continuously for 77 hours. I was the chief organiser of the event, did all the paperwork it needed and was responsible for maintaining proper records.

Agency projects

Vividreal Solutions

Role Content writer, then project manager

Clients India, US, Australia

Where it started: ads for overseas clients and c0c0n

Josbin Itty with attendees at the c0c0n cyber security conference

Josbin Itty with the digital campaign team in 2019

I ran Google, Bing, Facebook and LinkedIn ads for clients in the US and Australia, and helped organise c0c0n, the cyber security conference held with Kerala Police. In 2019 I also ran the digital campaign for a Lok Sabha candidate.

Brands I've grown as a growth marketing strategist