Work

Brands I've grown as a growth marketing strategist

Most of my work has been in-house or close to it, so I've seen what happens after the lead comes in. These are the projects I can talk about.

Real estate

Skyline Builders

Role Head of Digital Marketing
Years 2022 to 2024
Channels Meta, Google, LinkedIn, offline

₹14 Cr in media, and a sales team that called back fast

Led the digital team and managed spend across Meta, Google, LinkedIn and offline media.
Set up Sell.Do so every digital enquiry was logged, assigned and followed up.
Used Google Analytics and Microsoft Clarity to find and fix the pages where visitors dropped off.
Ran video ads in premium theatres alongside digital, and launched projects such as Skyline Wings in Kannur.
Result Over ₹14 Cr managed, with digital enquiries answered promptly instead of waiting in an inbox.

“His ability to blend creativity with data-driven decision-making has had a significant impact on Skyline's brand visibility and lead generation.”

R
Raj Nandan Vice President, Skyline Builders
Read the theatre campaign case study
Education

Abe Services

Role Chief Growth Officer
Years 2020 to now
Tools Meta, Google, Zapier, Privyr

Bringing marketing in-house for an Australian study consultancy

Josbin Itty speaking at an Abe Services event in Kochi Australian Study Experts campaign creative for Abe Services
Moved campaigns in-house to close the gap between the sales team and marketing.
Connected lead forms to Privyr through Zapier, so counsellors saw new enquiries straight away.
Launched the Australian Study Experts campaign to give the brand one clear position.
Built student engagement programmes with partner universities in Australia.
Result Lower advertising costs and a steadier flow of leads. I now lead the company's marketing and expansion.
Retail

Abe Mart

Role Brand and marketing strategy
Scope New brand launch

Building a retail brand from the ground up

I was part of the team that designed and built Abe Mart. I'm responsible for the brand's marketing strategy, from positioning to the campaigns that bring people through the door.

Agency projects

The Hindu Home Expo and Vieroots

Role Head of Digital Marketing, Bramma IT
Sectors Real estate, education

Agency accounts in real estate and education

At Bramma IT Solutions I ran digital campaigns for clients including The Hindu Home Expo, Vieroots and several education consultants in Kerala.

Agency projects

Vividreal Solutions

Role Content writer, then project manager
Clients India, US, Australia

Where it started: ads for overseas clients and c0c0n

Josbin Itty with attendees at the c0c0n cyber security conference Josbin Itty with the digital campaign team in 2019

I ran Google, Bing, Facebook and LinkedIn ads for clients in the US and Australia, and helped organise c0c0n, the cyber security conference held with Kerala Police. In 2019 I also ran the digital campaign for a Lok Sabha candidate.

Next step

Want results like these?

Tell me what you're running today, and I'll show you plainly what I'd change first.

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