Digital Marketing for Education Businesses
I help education businesses fill their courses with Google and Meta advertising, lead forms and CRM follow-up. From study abroad consultancies and edtech brands to colleges and training providers, I plan campaigns around your intakes and report on what matters: enquiries, applications and enrolments.
10+ years
In digital marketing
₹25 Cr+
Ad spend managed
3 markets
India, the UAE and Australia
Abe Services: marketing study in Australia to students in India
I have worked on education marketing alongside Australian universities, including the Australian Study Experts campaign for Abe Services, which promotes study in Australia to students in India.
That work covers the full journey: ad creative, Meta and Google campaigns, lead forms that capture course and intake details, and follow-up through a CRM so counsellors can act quickly.
How I grow education businesses
Study abroad marketing
Campaigns for study abroad consultancies and agents, with lead forms built around country, course and intake.
Study abroad marketingEducation providers in Australia
Google and Meta campaigns for Australian universities, colleges and English language schools.
Education in AustraliaInternational student recruitment
Campaigns that help Australian institutions recruit students from India, aimed at students and their parents.
Student recruitment from IndiaRTO marketing
Course-level campaigns for registered training organisations in Australia, with RTO codes and course titles shown correctly.
RTO marketingEdtech and skill training
Lead generation for online courses, coaching and skill training, with a campaign built around each program.
Facebook AdsCRM and follow-up
Lead forms, CRM setup and WhatsApp follow-up, so your counsellors reach every enquiry quickly.
CRM consultingEducation brands I have worked with
Here are some of the education brands I have worked with, across study abroad, learning and skill training.
Education businesses I work with
Study abroad consultancies
Consultancies and agents that need qualified student enquiries for every intake.
Colleges and universities
Institutions promoting degrees, diplomas and short courses to local and international students.
Training providers
Vocational and professional training businesses that need a steady flow of enrolments.
Edtech and online courses
Online learning brands selling courses, memberships and live programs.
Coaching centres
Entrance, language and test preparation centres filling each new batch.
Schools
Schools running admission and open day campaigns for parents.
Education marketing: common questions
Which ads work best for education businesses?
Google Search reaches people already looking for a course. Facebook, Instagram and YouTube reach students and parents who have not started searching yet. Most education businesses do best with both.
How early should campaigns start before an intake?
Plan a few months ahead of each intake or batch, and earlier for study abroad, where students and parents take longer to decide. Budgets can then rise as the start date gets closer.
Do you work with education businesses outside Kerala?
Yes. I work with education businesses across India, the UAE and Australia. Calls, reporting and campaign work all happen remotely.
Who owns the ad accounts and the leads?
You do. Your ad accounts, pixel, CRM and every lead stay in your name, and you can remove my access at any time.
How much should an education business spend on ads?
It depends on the course, the market and how many places you need to fill. After a free call I recommend a test budget for one or two courses, then we scale what produces applications.
Book an appointmentWill my ads promise visas or job placements?
No. I avoid guarantees about visas, jobs or results. They damage trust, they can break ad policies, and clear, honest ads bring better students.
Study abroad marketingTalk to an education marketing consultant
Tell me about your courses, intakes and enrolment targets, and I'll show you how I would run your campaigns.