RTO Marketing Specialist for Australia
I run Google and Meta advertising for registered training organisations across Australia, remotely from Kochi. You get campaigns built around your qualifications and short courses, leads that are ready to enrol, and ads that follow ASQA's rules on how training is marketed.
10+ years
In digital marketing
₹25 Cr+
Ad spend managed
3 markets
India, the UAE and Australia
Australian Study Experts: course marketing from ad to enrolment
I have worked on education marketing alongside Australian universities, including the Australian Study Experts campaign for Abe Services, which promotes study in Australia to students in India.
That work covers the full journey: ad creative, Meta and Google campaigns, lead forms that capture course and intake details, and follow-up through a CRM so counsellors can act quickly.
Marketing services for RTOs
Course-level campaigns
A campaign for each qualification, skill set or short course, so you can see which courses fill and what each enrolment costs.
Google Search for course searches
Ads for searches such as a Certificate III in Individual Support or a forklift licence course, with negative keywords that filter out people looking for free courses or jobs.
Meta ads for career changers
Facebook and Instagram ads that reach people thinking about a new career, an upgrade or a licence, with creative tested every week.
Funding and eligibility questions
Lead forms that ask about funding, eligibility, study mode and start date, so your team calls the right people first.
CRM and fast follow-up
Leads sent straight to your student management system or CRM, with instant replies and reminders for your enrolment team.
Compliant ads
Your RTO code and the full code and title of each training product shown correctly, nationally recognised training described accurately, and no guarantees about jobs or outcomes.
Remote, but never out of touch
India is four and a half to five and a half hours behind the east coast of Australia, so my working day covers your afternoon and evening. I check campaigns every working day, meet your marketing and admissions teams at times that suit you, and send a report every week.
RTOs I help
Community services and aged care
Individual support, ageing, disability and early childhood courses that need a steady flow of students.
Construction and trades
White card, licence and trade qualifications, with ads targeted by region and start date.
Business and leadership
Business, leadership and project management qualifications for career changers and employers.
Hospitality and short courses
RSA, first aid and other short courses that fill fast with the right local targeting.
Health and fitness
Fitness, massage and allied health assistant courses for people starting a new career.
International students
CRICOS-registered RTOs recruiting overseas students, with ads that show your CRICOS code.
RTO marketing: common questions
What must an RTO include in its ads?
Your RTO code, and the code and full title of each training product as listed on the National Register. Describe nationally recognised training accurately and avoid guarantees about jobs, licences or outcomes. ASQA's practice guide on information and transparency explains the details, and your compliance team should sign off the final wording.
Is Google or Meta better for RTOs?
Google Search works best for people already searching for a specific course. Meta reaches people who are thinking about a change but have not searched yet. Most RTOs do best running both.
Can you promote government-funded courses?
Yes, as long as the funding and eligibility rules are stated accurately. Lead forms can check eligibility before your team calls.
Who owns the ad accounts and the leads?
You do. Your ad accounts, pixel, CRM and every lead stay in your name, and you can remove my access at any time.
How much should an RTO spend on ads?
It depends on the course, your region and how many places you need to fill. After a free call I recommend a test budget for one or two courses, then we scale what produces enrolments.
Book an appointmentDo you work with agencies that market RTOs?
Yes. I offer white-label Google and Meta ads management, so agencies can deliver campaigns to their RTO clients under their own brand.
Education marketing in AustraliaTalk to an RTO marketing specialist
Tell me about your courses and enrolment targets, and I'll show you how I would run your campaigns.