Skyline Builders Case Study
For almost 3 years I led the digital marketing and customer acquisition team at Skyline Builders. Yearly sales rose to ₹500 Cr in that time, and the company launched its first project in Dubai.
₹500 Cr
Yearly sales reached
₹14 Cr
Marketing spend a year
Almost 3
Years leading the team
Yearly sales rose to ₹500 Cr while I led the team
I led Skyline's digital marketing and customer acquisition team for almost 3 years, and I was a key decision maker in approving all of its marketing campaigns.
The work ran from ads and lead follow-up to brand films and events. I was part of the team that made a Skyline address mean even more to buyers.
“His ability to blend creativity with data-driven decision-making has had a significant impact on Skyline's brand visibility and lead generation.”
What I was responsible for
Team leadership
Led the digital marketing and customer acquisition team.
Campaign approvals
A key decision maker in approving all marketing campaigns.
Marketing budget
Spent around ₹14 Cr a year across all marketing activities, from Meta, Google and LinkedIn to offline media.
Lead follow-up
Set up Sell.Do so every digital enquiry was logged, assigned and followed up.
Website analytics
Used Google Analytics and Microsoft Clarity to find and fix the pages where visitors dropped off.
Video and events
Hundreds of short ad videos, a brand film, theatre ads and a key handover event.
The ad film whose jingle became Skyline's official jingle
This ad film was made for branding, and the jingle used in it became the official jingle of Skyline Builders.
It also ran in premium theatres in Kochi, Thrissur, Calicut and Malappuram.
An ad made to highlight privacy
This ad for Skyline Aristocrat on MG Road, Kochi, was made to highlight privacy.
I also appear in this one.
The Baiju N Nair video that helped sell Skyline Ranch
Auto vlogger Baiju N Nair featured Skyline Ranch, an American-style project of 67 villas on 12 acres in Kochi, on his YouTube channel.
This one video helped sell most of the units in the project.
Pearl Night: a key handing over ceremony
Pearl Night was a key handing over ceremony in Kanjikuzhy, Kottayam.
My part was the planning and event execution.
Hundreds of short ad videos
Skyline Vistara and City Light
Thrissur
Skyline Central Avenue
Kalathipady, Kottayam
Skyline City Light
Thrissur
Skyline Vistara
Thrissur
Skyline Pearl
Kanjikuzhy, Kottayam
Skyline Wings
Mele Chovva, Kannur
Skyline Ozone
Kadavanthra, Kochi
Skyline Ivy League
Project ad
I acted and presented in some of them
Skyline Pearl ad 1
Kanjikuzhy, Kottayam
Skyline Pearl ad 2
Kanjikuzhy, Kottayam
Working with the Skyline team
Part of the team at a pivotal time
I was on the team as Skyline moved into the international market. Its first Dubai project, Avant Garde Residences by Skyline, launched during that time.
Skyline Builders: common questions
What was your role at Skyline Builders?
I led the digital marketing and customer acquisition team for almost 3 years, and I was a key decision maker in approving all marketing campaigns.
What happened to sales in that time?
Yearly sales rose to ₹500 Cr.
Did you work on Skyline's move to Dubai?
Yes. I was part of the team when Skyline moved into the international market and launched its first Dubai project.
Can you do this for my real estate company?
Yes. I work with builders and developers on ads, CRM, lead follow-up and video. Tell me about your project and we can start from there.
Real estate marketingPlanning a launch or a bigger sales year?
Tell me about your project, and I'll show you plainly what I'd do first.