Objective
The primary objective of the campaign was to enhance brand awareness and attract potential customers to Skyline Builders’ various projects. By targeting cinema-goers in premium theatres, the company aimed to reach a captive audience with a high propensity for investment in real estate.
Target Locations and Theatres
We chose to showcase their video ad in the following cities
- Kochi
- Thrissur
- Calicut
- Malappuram
These locations were selected based on their high footfall and the premium audience that frequented these theatres.
Challenges
1. Time Constraint: The primary challenge was to create a compelling and informative video ad within a 30-second timeframe. The brevity was crucial for cost-effectiveness and maintaining audience engagement.
2. Audience Engagement: The ad needed to capture the attention of a diverse audience with varying interests and preferences, making it essential to strike a balance between informative content and visual appeal.
Strategy and Execution
Visual and Audio Elements: High-quality visuals of the properties, coupled with a captivating background score and concise narration, were used to create an emotional connect with the audience.
Cost Efficiency: By keeping the ad under 30 seconds, we effectively managed our advertising budget while maximizing reach and impact. The concise format ensured that the message was delivered without overwhelming the audience.