Meta Business Manager is now called a business portfolio, and you manage it through Business Settings in Meta Business Suite. If you work with an agency, a freelancer or new team members, you need to give them the right access to your Facebook Page, Instagram account and ad accounts, without handing over the keys to everything.
How to give someone access to your business portfolio
- Go to Business Settings and select the right business portfolio.
- Under Users in the left menu, click People.
- Click Invite people.
- Enter the person’s email address.
- Choose the access level: partial access (recommended for most people) or full control.
- Assign the assets they need, such as a Page, Instagram account or ad account, and the tasks they can do on each.
- Optionally, set the access to expire after a set number of days.
- Send the invite. The person accepts it from their email or notifications.

The menu has changed in places since this screenshot was taken, but the People section works the same way.
Full control or partial access?
- Full control (previously called admin) can manage everything: settings, people, assets, payment methods, and even delete the portfolio. Keep this to two or three trusted people in your own business.
- Partial access lets people work only on the assets you assign. You choose the tasks for each asset, such as running ads, managing content, handling messages or viewing insights.
Giving an agency access: use partners instead
If you work with an agency or freelancer who has their own business portfolio, do not add each of their staff as people. Add their business as a partner instead:
- In Business Settings, go to Users and then Partners.
- Click Add and choose to give a partner access to your assets.
- Enter the partner’s business portfolio ID.
- Choose the assets and the tasks they can do.
The agency then manages its own staff’s access, and you can remove the whole partner in one click when the work ends. Your assets stay owned by your portfolio.
Security tips
- Give the minimum access people need, and use expiring access for short projects.
- Keep at least two people with full control, so you are not locked out if one account has a problem.
- Require two-factor authentication for everyone in the portfolio.
- Review people and partners every few months and remove anyone who no longer needs access.
- Be careful with invitations you did not expect. Scammers send fake business invites to steal Pages. See fake Facebook business invites.
Related guides: accessing a Page in a restricted business portfolio, fixing a restricted ad account and recovering a hacked Facebook Page.
Need help setting up your Meta accounts properly? Apply for a free Meta Ads audit on Google Meet. I take only two a week.
Frequently asked questions
Is Meta Business Manager still called Business Manager?
No. Meta now calls it a business portfolio, managed through Business Settings in Meta Business Suite. The features are largely the same.
What is the difference between full control and partial access?
Full control can manage everything in the portfolio, including people, settings and payments. Partial access only lets someone work on the specific assets and tasks you assign.
How do I give an agency access to my ad account?
Add the agency’s business portfolio as a partner in Business Settings, and assign the ad account and other assets with the tasks they need. You keep ownership and can remove them at any time.





Pingback: Meta Ad Account Restricted? How to Fix It | Josbin Itty